Work Guide

One-Dimensional Man, Selected Sections

Herbert Marcuse1964

For discussing technological rationality, consumer society, and ideological integration.

Three questions

  • How does the text explain the material basis of ideology?
  • How does culture help maintain or challenge social order?
  • Which contemporary cultural phenomenon can it help analyze?

Common misreading

Do not reduce cultural questions to right or wrong opinions; the text usually asks how ideas are embedded in institutions, media, and ways of life.